Research and Planning: Film magazine analysis 1

The film magazine I am going to analyse is Empire. This magazine cover follows the typical codes and conventions of a magazine, it includes;

• Masthead
• Positioning statement
• Cover lines
• Medium close up shot
• Barcode
• Issue number/date
• 3 colour rule

The magazine has followed a three colour rule as it has red, gold and white; this has been done to follow the theme of Iron Man 3 as the costume in Iron Man is these colours. The target audience of this magazine appears to be males as the genre of films that have been used are mostly associated with males, such as Star Wars, Iron Man 3 and Fast and Furious 6. The sell line tells the readers that it is 'the worlds biggest movie magazine', this suggests that it is the best film magazine out there so the readers will want to buy it. The mast head is white and bold as it stands out against the dark background image, this highlights the brand name and allows quick recognition.