Evaluation: Question 3

What have you learned from your audience feedback?

To answer this question I have looked back over all the audience feedback I have received and discussed what I have learned from it all and how it has impacted upon the creation of my zombie horror trailer, film poster and film magazine.

Questionnaires: I created a questionnaire which allowed me to collect feedback which helped shape all three of my products and helped me understand what is suitable to attract my target audience. Questions included; what colours, locations, music, ect, do they associate with the zombie horror. The questionnaires helped us when making decisions on cinematography, editing, mise-en-scene and sound.

Audience interviews:  At the beginning of research and planning our group carried out audience interviews, these interviews allowed me to gain a greater understanding of what my target audience would like to see in a zombie horror film, therefore I learnt what characteristics I should include in all three of my products which suited my target audience.

Social networking feedback: I uploaded my three products to Facebook at different stages to college audience feedback and I learnt what elements I should improve. The majority of my friends on Facebook are part of the target audience; therefore their feedback was relevant and helped shape my work so it appealed to them. As well as uploading my work I also shared surveys so I could get a larger response from my target audience.

Polls: I created a number of polls to gather audience feedback throughout; I posted these polls to Facebook. I did this this to find out what elements I should include in our trailer and my other products, also to gather audience’s opinion on what they think I should improve. The poll also helped me with such decisions as what traits the protagonists should have.

Class feedback: I also gathered feedback from my peers as they are also part of the target audience. They were also all creating similar work as me and they understood the codes and conventions which should be included in trailers, posters and magazines so their feedback was informative. 

Below is an example of a typical member of our target audience and who we attempted to gain audience feedback from;

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