I can tell from looking at this poster that the genre of the film is a zombie/ horror. The colours that have been used are black, red and white, these colours are commonly associated with the zombie/ horror genre as the colour red is associated with the horror genre as it has the connotations of danger, blood and hell. The colour black is seen to be a negative colour as it is associated with evil and death, this is why it is commonly used in horror films.
The image at the bottom of the poster appears to be of a man walking alone in the city of London. This may have been done as the film is about an apocalypse therefore the image implies loneliness and isolation which would reflect the man feelings in the film as he wakes up to an abandoned London.
The words used like 'Exposure', 'Infection', 'Epidemic', 'Evacuation' and 'Devastation' are all associated with zombies/ an apocalypses which indicates the genre of the film. At the top of the poster it says 'A Danny Boyle Film', this has been used to 'sell' the film as Danny Boyle is a successful director therefore fans of his may want to watch the film. The font used is bold and, The billing block which contains the names of the production companies, director, actors, writers, producers and executive producers and the font used is steel tongs, this a typical convention of a film poster.
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